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Staff Reading: May 2007
Staff Reading: May 2007Matt Borondy: A couple of books I tore through recently that were really enjoyable, well written and informative (but not incredibly “literary”) were Chasing Cool, a new book...
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Chasing Cool with Noah Kerner
Chasing Cool with Noah Kerner"Simply chasing cool is really a bad idea; inspired by cool is a great idea…Don’t do it because you research it, do it because you breathe it," Russell Simmons tells...
View ArticleEmpathy Marketing 101
Empathy Marketing 101 "Altruism marketing is a powerful way to say, ‘We Care.’ " -Michael Silverstein, Boston Consulting Group Not infrequently, the most convincing testimony to the veracity and...
View ArticleSmeary Covers
Smeary CoversStephen King complained about the way Mischa Berlinski’s Fieldwork was marketed –“Fieldwork‘s cover is a green smear (probably jungle) and a gray smear (probably sky). It communicates...
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